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Thursday, 10 February 2011

Proposal - Advertising Penwith College.

Our first idea is to create posters. We are going to make posters for most of the vocational courses and the new ones such as Motor Vehicle. Most people know what A-Levels there are at the college but not the variety of other courses such as diplomas. We are going to use photos of students that are doing the courses so that people get a view of what the course would involve. We need to appeal to the target audience so we can choose students for the photos that are the same age as the target audience. We are going to include the Penwith College logo a reasonable size so that people can immediately see what the poster is about. Also they are going to include the information you need to know exactly what the course is like and you will need to do.

Our second idea is to create postcards. This will have the same information as the posters but being a postacard they are smaller and can be taken home or shown to other people.

Our 3rd idea is the group idea that we can up with together. It is creating webisodes that will advertise different courses in Penwith College. We have thought about the target audience and it shouldn't be too long or people with a short attention span will switch off. 1minute was too long and 30secs we felt was too short so the clips are going to be around 45seconds long which is in the middle. We are going to have short clips and each one is about a different vocational courses: Hair and Beauty, Media/Photography, Catering, Art, Science, Music, Motor Vehicle, Drama/Dance, Sport. We are going to create one about the campus and the new buildings such as Zennor, Nanjizal, Penberth, The Manor, Porthcurno and Gwenvor. This idea is a good way of reaching the target audience as most people go on YouTube to listen to music or to research something. And these little clips can be put on YouTube. The ones that Hayley and I are going to shoot are Art, Drama and Dance, Health and Social and the buildings Zennor ad Porthcurno. These are the two biggest buildings and we are going to try and fit in as much about the building as possible.


We have thought about the target audience and it shouldn't be too long or people with a short attention span will switch off. 1 minute was too long and 30 seconds we felt was too short so the clips are going to be around 45 seconds which will be in the middle.

The Budget for our Postcards and the Webisodes isn't going to be that expensive as we have pretty much all the things we need already.
The Webisodes aren't going to cost anything to make as we have all the equipment we need here. The only thing we are going to have to buy is the tape that will cost around £1.50. 
I think that the budget for the postcard is going to be more expensive as it will use up a lot of printing credits. At the moment we don't know the amount of copies if the postcards we need. But in total we will need a number of copy's for each subject.

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